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Cobalt, the automotive industry's most comprehensive provider of integrated solutions for digital advertising, seeks a Manager, Digital Advertising Services.  The Manager is responsible for managing a team of Digital Advertising Specialists who deliver email marketing, paid search marketing, remarketing, and/or display advertising to our customers.

The team of Specialists are responsible for managing account relationships to include strategic understanding of customer’s business needs and how this drives their digital marketing; creating and executing email and/or PPC Search Engine campaigns; analyzing digital marketing results and conducting ongoing optimization; delivering Cobalt Digital Ad Package traffic and coordinating across teams to support reporting and drive ongoing performance improvement. 

Key Responsibilities:

• Manage team to deliver on defined performance targets.  Continue to refine these targets as product offerings evolve.   


• Manage day-to-day activities of the team including scheduling, communicating process, policies, performance, quality expectations, technical and product updates, as well as department and company information.   


• Provide management and professional guidance to team members through regular one-on-one meetings, regular team meetings, monthly quality reviews, quarterly and annual performance goals and reviews, documenting and delivering timely performance and behavior feedback while taking appropriate disciplinary actions as required.


• Manage team to ensure adequate account coverage through team schedules and back-ups.  Responsible for determining staffing needs, recruiting, hiring, disciplinary actions and terminations.  Responsible for coaching and developing staff to meet or exceed job expectations as well as counsel and help direct career development.


• Own and drive Digital Ad Package delivery.  Assist with DAP performance reviews, adhoc reports and projects, and ongoing optimization around operations and marketing delivery.  Responsible for participating in OEM DAP launch projects and being the representative and spokesperson for the Digital Marketing Services functions.  Work with the Advertising COE to continue to define delivery and refine coordination.


• Ensure cross-teaming within the Digital Marketing Services group, all of Services, Sales, and the Advertising COE to support high-level delivery to our customers. 


• Perform other duties as assigned. 


• Demonstrate Cobalt Leadership traits.


• Coach and mentor team with customer escalations and non-engagement; assist in problem evaluation and corrective action planning; work directly with customers as necessary to resolve escalated issues. 


• Attend and represent Cobalt Digital Advertising Services team in customer meetings and marketing events as needed.


• Conduct, review, and respond to customer feedback and prepare action plans to address identified issues. Improve customer relations, which are reflected in customer service index (CSI) and net promoter score (NPS).   

Requirements:   

• 3 - 5+ years employee management experience.


• 2+ years experience delivering digital marketing services in at least one of the following areas:  paid search, display advertising, or email marketing is required.


• Google AdWords certification and/or Photoshop/DreamWeaver expertise required. 


• Experience developing, implementing and gauging the success of new processes from the ground up.


• Expertise delivering performance analysis to both internal and external customers.


• Ability to coach employees in areas of both client management and digital marketing delivery.

About ADP

Automatic Data Processing, Inc. is one of the largest providers of business outsourcing solutions to employers and vehicle dealerships around the world.  We bring 60 years of unrivaled industry experience to the marketplace.  Over 80% of the FORTUNE 500 companies and over 90% of the FORTUNE 100 companies use at least one of ADP’s services.  ADP serves more than 560,000 organizations in over 60 countries, including nearly 400,000 small business clients and about approximately 26,000 vehicle dealerships.   www.ADP.com

ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.