applicants
Head of SEO
at EMC Conchango in
Established in 1991, EMC Conchango (the interactive agency of EMC Consulting) has been voted Europe’s Number 1 Web Design Agency and has an impressive list of blue chip and international brand clients including M&S, Tesco, Lloyds TSB, Barclays, Chevron, Virgin Mobile and Virgin Atlantic to name a few. EMC Conchango provides clients with competitive advantage by helping them improve business results through innovative use of technology.
EMC Conchango is seeking a head of Search Engine Optimisation to define and execute EMCC’s client-facing SEO strategy.
The candidate will work closely with metrics, content, design, user experience, technical, and information architecture teams to deliver training, strategic recommendations, white papers, and best practices to a wide variety of clients in the ecommerce, digital publishing, financial, and legal sectors.
The successful candidate will be an enthusiastic SEO evangelist with a proven track record of devising and implementing SEO strategy, collaborating with in-house and client-based teams, and pitching SEO services to potential clients. The candidate should be comfortable in identifying SEO-related key performance indicators and able to articulate potential return on investment to clients. The candidate must have extremely strong written and oral presentation skills, and should have a background in both the technical and creative aspects of SEO. This position includes some travel in the UK and EMEA.
Duties and Responsibilities
Devising SEO-driven business cases
Devising and delivering SEO strategic recommendations for clients
Delivering SEO-based documentation including site recommendations and best practices
Delivering traffic-driving keyword lists and SERP performance analysis
Training in-house and client teams on SEO strategy, including keyword research, meta content writing best practices, technical best practises, and content creation best practices
Advising on URL strategy
Advising on internationalisation best practises
Pitching EMCC’s SEO service offering to clients
Collaborating with metrics teams to deliver insightful, actionable reporting
Collaborating with UE, IA, tech, and content teams to integrate SEO into project workflows
Advising on social bookmarking, social networking, blogs, microblogs, and other search opportunities
Competitor analysis
Site audits
SERP audits
Candidate Requirements
Essential Qualifications and Experience
Bachelors/Masters degree;
Minimum 5-7 years experience in Search and/or SEO strongly preferred
Proven track record of successfully defining and delivering complex projects with superior ROI, from business case through deployment
Must be comfortable with technology
Given the above, must have the ability to think from a user and business perspective and avoid jargon and business-speak at all costs
Required Competencies
Excellent communication and interpersonal skills with people from all disciplines, both within and outside the Interactive Media team.
To be able to establish rapport and good working relationships with clients.
Ability and willingness to learn new technologies.
Effective negotiation and management skills.
Ability to demonstrate strong problem solving skills.
Ability to contribute to writing briefs.
Team player - and “can-do” attitude.
Ability to multi-task and prioritise work.
Travel throughout the UK is an integral part of the job as you will be working on customer sites during elements of each project.
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