This job ad has been posted over 40 days ago...
7

applicants

full time Online Marketing Strategist

at Leading UK Holiday Company in Hemel Hempstead, UK

Tags: Leading UK Holiday Company Online Marketing Strategist

market leading, and fun, UK holiday Brand is currently looking for an Online Marketing specialist to join their team based in Hemel Hempstead, Hertfordshire. This is an interesting role with the unique opportunity to develop and implement SEM, affiliate and display strategies for the Brand.


Job Description:


The key focus of this role will be to manage stakeholder expectations and manage agencies that are responsible for the implementation of these strategies.


As part of the role, you would be responsible for forging and developing internal relationships and to maintain support for the channels you are responsible for. This should be aided by a clear understanding of SEM capabilities and good interpretation of analytics, as well as a good commercial understanding of direct to consumer marketing.


The role will be fully supported by specialist UK agencies for each individual channel, and, as a day to day function, it will be your responsibility to ensure that the agencies follow the strategic vision set by you and the Acquisition team in which you sit, whilst hitting sales revenue targets in this fast paced environment.


Skills / Experience: The ideal candidate for this role will primarily be a good communicator – a ‘people person’ who will build good long-term working relationships, both internally and externally, preferably coming from a competitive consumer environment.


Proof of a good understanding of consumer market forces and interpretation of consumer behaviour would further enhance your potential to be the successful applicant.


They must also have good technical skills and understanding in SEO and Google webmaster guidelines, as well as a broader understanding of cookies, redirects, server and URL configuration, plus a full rounded knowledge of paid search theory and application.


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Published at 09-07-2009
Viewed: 658 times