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Web Analyst
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Job ID: 21938
Title: Web Analyst
Contract/Full Time: Full Time
Location: Ridgefield Park, NJ
Relocation Assistance: No
Industry: Advertising/Marketing/PR
We are currently seeking a Web Analyst with 3 -- 5 years of experience to provide thought-leadership in measurement and analysis for digital marketing. We are looking for someone who will also identify new ideas and opportunities for analytic projects.
Responsibilities:
• Perform marketing campaign and investment analysis for all Online advertising, and website related activities
• Analyze data from online marketing campaigns: user response, web site conversions, feature usage, attrition rates
• Conduct in-depth analysis of larger campaigns
• Deliver online customer analyses, such as: Customer Segmentation, Retention Analysis, Lifetime Value Analysis, Advertising Research, Brand Research, Site Utilization
•Define and implement routine reports (weekly / monthly) for marketing campaigns
• Provide detailed monthly and quarterly results overviews to management
• Participate and support in delivering results and presentations to clients
• Provide recommendations on improvement of marketing efficiencies and effectiveness
• Stay abreast of current trends and best practices in marketing analysis and tools/techniquesRequired Experience:
• Minimum 3+ years of experience providing relevant marketing analysis
• Proficiency using site reporting/analytic tools such as Omniture, DFA, Webtrends, Visual Science, Coremetrics, WebSideStory, etc
• Strong proficiency in Microsoft Word, PowerPoint and Excel
• Strong written & verbal communication skills
• Strong internal client service skillsAttributes:
• Able to work in fast paced environment where flexibility is key and directions can change frequently.
• Extreme attention to details and outstanding organizational skills
• Self starter, highly motivated to excel w/minimal supervision
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