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PURPOSE OF JOB:

·      To manage and deliver highly successful Search Engine Optimisation strategies for our clients.

·                Operational management across all designated Search Engine Optimisation projects in conjunction with existing Senior Search Consultants

·      Ensure all campaigns adhere to current SEO best practices

KEY TASKS AND RESPONSIBLITIES:

PRIMARY TASKS

·                Account management of designated SEO projects

·                Responsibility across all SEO implementation techniques to include:

o       Keyword research and planning

o       Competitor research

o       On-site optimisation strategies to include keyword mapping, Title and meta copywriting and indexing techniques

o       Off-site optimisation strategies  – link building, online PR co-ordination

·      Liaison with clients and internal departments across the entire campaign delivery process

·                Contribution to new business enquiries involving SEO including pitch presenting where required in conjunction with existing Senior Search Consultants

·                Auditing digital media executive’s SEO output to ensure quality of output is maintained and targets exceeded

·                Ensuring sustained profitability across designated SEO projects

·                Optimise ongoing campaigns to meet and exceed client’s performance objectives.

·      Ensure proper tracking mechanisms are implemented to ensure campaign “success metrics” are appropriately measured.

·                Assessing web analytics data and historical campaign data to create ROI performance planning and benchmarks targeting.

·                Production of regular web stat and campaign reports for clients.

·      Assist the Finance department with invoice reconciliation.

·      Raising PO’s in Synergist job admin system for media bookings

SECONDARY TASKS

·                Contribute to any outbound marketing and PR strategies focusing around SEO

·                Training of digital media executives and building knowledge of SEO within the company

·                Development of tools and templates to assist the efficiency of our SEO strategies

SKILLS REQUIRED

·                Computer literate especially Excel, Word and PowerPoint and mathematically minded

·                Experience running paid search campaigns specifically on Google, Yahoo Marketing, MSN platforms would be beneficial

·      Ability to interpret web analytics data (especially Google Analytics)

·                Experience using a range of SEO ranking tools including Web Position Gold and keyword research and planning tools including Keyword Discovery

·                Outgoing, confident, articulate – good interpersonal skills.

·                Minimum of 2 years direct SEO experience required