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Biggs|Gilmore, a 95-person interactive agency, is looking for a Web Site Analyst to join our fast-growing team. As a member of the Strategic Planning team, the Web Site Analyst is responsible for tracking, reporting, and analyzing Web site data. An expert in Google Analytics, he/she works with the Digital Metrics Analyst and Strategic Planner to analyze user behavior in order to optimize site design, content, campaigns, and sales.

RESPONSIBILITIES

• Consults with Strategic Planner and Digital Metrics Analyst to develop the Measurement Plan, which defines the metrics necessary to analyze overall campaign performance and conversions against stated objectives


• Creates Tracking Specifications Document (TSD) based on objectives stated in the Measurement Plan in consultation with Digital Metrics Analyst to ensure metrics specifications are defined for the development team


• Provides reports and analysis for assigned clients and/or projects according to the schedule in the Metrics Report calendar


• Configures Google Analytics accounts, goals and filters as specified in the TSD


• Stays abreast of Web-tracking technology with strong emphasis in Google Analytics and WebTrends


• Conduct ad-hoc traffic analysis when requested for generic reporting dashboards

REQUIREMENTS

• Bachelor’s degree or the equivalent in professional experience and education with strong analytics skills


• 1-3 years experience with Google Analytics, WebTrends, Omniture, Urchin or similar enterprise level analytics package. 


• Ability to demonstrate understanding of other Web site measurement toolsets


• Understanding of Internet technology, URLs, domains, and database concepts


• Ability to verify analytics tracking in browser testing tools, ( e.g. Firebug, Fiddler) 


• Basic Regular Expression writing experience


• Experience with multivariate or AB (split) testing e.g. Website Optimizer


• Campaign management experience preferred


• Proficiency with Microsoft Office suite


• Excellent presenter and listener with ability to think quickly and deliver consultative response


• Strong communication skills, both verbal and written

Please send cover letter, résumé and salary expectations to jobs@biggs-gilmore.com.