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Opening for Web Marketing Manager in Chennai with experience of 6 to 9 years.

Job Description
CollabNet is seeking a full-time Web Marketing Manager that will take CollabNet’s presence on the web and lead management activities to the next level of growth.

Responsibilities:
- Manage the web operations, lead management and collateral production teams.
- Manage and supervise the web/operations teams daily activities; coordinate weekly with the US headquarter on project definition and status as well as priorities.
-Research and drive the implementation of new technologies for online marketing. Plan and drive improvements in web site functionality, including web analytics, user experience, Search Engine Optimization, and localization.

- Ensure smooth execution of the online marketing campaigns that are implemented on CollabNet web properties. Measure and execute optimized email campaigns through successful customer segmentation and effective recommendations.
- Ensure smooth execution of the online marketing campaigns that are implemented on CollabNet web properties. Measure and execute optimized email campaigns through successful customer segmentation and effective recommendations.
- Supervise the lead management activities and the implementation of lead flow and business processes changes that feed into the marketing and lead databases.
- Coach staff member and define growth paths and opportunities for each member of the marketing team in the CollabNet’s Chennai office.

Desired Profile
- Skills and experience in Web Marketing. Only applicants with both web and marketing experience will be considered.
- Minimum 6 – 7 years of experience managing web initiatives and developing teams.
- Excellent written and oral communication skills with the ability to provide direction to junior staff members, and work with individuals at all levels of the organization.
- Ability to simultaneously manage multiple projects and deadlines, demonstrating a sense of urgency and ownership to drive programs to completion.

- Detail oriented with superior organizational skills. Accuracy, ability to meet deadlines and initiative required.
- Experience with localized sites, particularly Asian languages (China, Japan, Korea).
- Interest/exposure to Web usability, including web site design and best practices.
- Candidate should be fluent in internet-based development tools and modern web concepts and technologies, including HTML coding and scripting. Knowledge of Salesforce.com, Dreamweaver, PHP, MySQL, Word, Excel a plus. Experience with lead nurturing and ecommerce technologies a plus.