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Crafted Media is an independent creative digital agency.

We bestride technical expertise, results-led search marketing and user-focussed creativity.
Our goal is to ensure our client’s projects are delivered with refreshing vigour and an ROI to meet and exceed expectations.

Our collective experience has seen both sides of the early years of the dot.com industry; before boom and growing out of the bust. We know that online provides the most transparent and accountable medium for success and have in-depth understanding of how to best achieve this for our clients.

From our studio in Ipswich and office in London, we have grown to a team of (currently) 15 developers, designers, search marketers & copywriters on the basis of our success and referrals from clients who have no qualms in advocating our work.

We literally relish each and every project we work on; all are crafted by Crafted Media.

Job Description:

Creative, experienced and energetic search engine marketing (SEM) specialist required to join expanding agency Crafted Media as a Senior Search Marketer.

Reporting to the Head of Search, this senior role within our search optimisation and marketing department needs in-depth understanding of major search engines and a brilliant track record of delivering creative and effective paid, social and organic search campaigns. Due to new client wins and expansion of the scope of existing relationships, Crafted Media is looking for someone with a creative background to support this rapidly expanding business area.

The role would ideally suit someone with the required skills who is looking to move into a more senior position. The role will act as senior point of contact in the absence of the Head of Search, as well as supporting the search department’s workflow, managing your own client projects and distributing work to other areas of the team where necessary. In addition, the ideal candidate needs to have a desire for constant learning to keep up with ever changing web as well as help and support the team in sharing knowledge of new developments and ideas.

Skills / Experience:

Particular areas of your expertise will include:

Required:

• Detailed experience of managing PPC campaigns within Google Adwords, Yahoo Search Marketing and MSN Ad Centre
• Experience of social media management and engagement on a commercial basis
• Strong project management skills
• Competitor research and benchmarking

• In-depth use of analytics packages to monitor progress & indentify trends

• Keyword research and analysis to target traffic heavy phrases and new opportunities

• Making creative suggestions for new content, functionality or potential areas to leverage both on & off site

Desired:

• Client facing experience
• Strong personal interest in all thing web and the opportunities it creates
• Knowledge of the different search tools available, and picking the right one for the job
• Understanding of usability recommendations and content optimisation to improve user experience and retention

• Team management skills

Some experience beneficial:

• Technical knowledge of on-page optimisation and mark-up factors / XHTML & CSS

• Affiliate marketing