applicants
SEO Associate / Manager / Senior Manager
at Demand Media in Santa Monica, CA, United States
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Demand Media is looking for ambitious, hands-on SEO specialists at all experience levels to join our growing Search Engine Optimization team in Santa Monica, CA. We’re looking for self-starters who want to be on the leading edge of developing technology and the social media evolution.
This SEO specialist will have (or will build) a successful track record working with large, dynamic media websites. He or she will demonstrate an advanced understanding of SEO tactics, the online industry, search engine algorithms and ranking factors, and possess a forward-looking approach to the search industry and the future of SEO. This SEO specialist will go beyond basics in every assignment. He or she will further the SEO Culture at Demand Media through steady communication of SEO best practices at all levels of the organization.
Media properties this SEO specialist may work on include eHow.com, LIVESTRONG.com, GolfLink.com, Cracked.com, Trails.com, Travels.com and many more. This SEO specialist may also work with Demand Media’s social media and content syndication technologies, as well as our domain registrar and associated platforms.
Demand Media employees are energized by their ability to work in a fast paced, highly flexible environment where their decisions can have a positive effect on the company’s bottom line. Our employees enjoy a diverse environment with infinite opportunity.
Search Engine Optimization Strategies
- Optimizing sites for traditional search engines as well as for real time search, mobile search, video search, image search, international search and more
- Staying on top of current search engine news, trends, SEO practices, and emerging items of interest
- Developing and executing on advanced inbound linking strategies
- Ongoing keyword research, analysis, recommendations and execution
- Monitoring competitor sites and the general marketplace and ensuring that Demand Media sites maintain competitive advantages in SEO
Social Media Marketing
- Identifying and implementing strategies for organic traffic acquisition via social networking sites and platforms including Facebook, Twitter, StumbleUpon, Digg, and more
SEO & Consumer Products
- Conducting ongoing SEO assessments of and implementing SEO best practices for assigned sites
- Generating and implementing SEO enhancements with a focus on "quick wins” as well as long term strategies
- Overseeing taxonomy strategies and build outs
- Generating product requirements and wire frames for SEO product enhancements
- Contributing SEO expertise to product plans including site redesigns, product enhancements, and new site features by contributing to other Product Managers’ Requirements Documents
- Troubleshooting SEO problems
SEO & Reporting
- Reporting on the SEO of assigned properties including regular incremental reports plus analysis of specific SEO or product changes, enhancements or initiatives
- Reporting on the overall SEO health of Demand Media’s web properties and rolling up SEO reports in a meaningful way for executive management
SEO Copywriting
- Writing keyword rich, on-site copy
- Working with editorial and marketing teams to drive SEO in content creation and content programming
Qualifications
- Extensive understanding of the search engine industry, industry standards, SEO best practices, search engine algorithms and ranking strategies. And the ability to communicate these items to collegues and executive management teams
- Proven ability to optimize for organic search on the major search engines: Google, Yahoo, and BING
- Advanced SEO techniques for link building, link baiting, ranking for targeted keywords, increased referrals and conversions
- Deep familiarity with programming languages including HTML, DHTML, AJAX, JavaScript, and web technologies including online video, Flash, CSS, RSS
- Deep familiarity with social media, community websites, and social networking on the web
- Sound understanding of user experience for the web
- Knowledge of Omniture web analytics and Google Analytics a plus
- SEO Associate: At least 1 year significant SEO experience with online media sites, social networking and/or community sites. Or at least 2 to 3 years of significant experience working in editorial/content, marketing, product or similar area for online media sites, social networking and/or community sites and a strong desire to break into SEO and SMM
- SEO Manager: At least 2 to 3 years of significant SEO experience with online media sites, social networking and/or community sites
- Senior SEO Manager: 4 to 7 years of significant SEO experience working with online media sites, social networking and/or community sites. At least 2 of those years spent in a more senior role or in a management capacity. Proven ability to build an SEO culture within the workplace and ability to lead a team.
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