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applicants
Director, Online Marketing (Walnut Creek, CA)
at YLighting in California
YLighting Director, Online Marketing
SUMMARY
YLighting is looking for a serious PPC guru to run our online marketing team. We are a rapidly growing midsize company doing some extremely innovative things in online marketing and need someone who can make sure our PPC efforts specifically and online marketing in general stay a step ahead.
Consider yourself qualified if you:
• Are all over multi-touchpoint attribution theory and can implement PPC strategies accordingly
• Are a “FOG” (friend of Google) and get into all of their betas; we currently do
• Have strong opinions on PPC theory/management and are constantly doing analysis to come up with more novel strategies of your own
• Have a track record of combining revenue growth and ROAS improvement
• Consider yourself a thought leader in the space, including SEO
• Can do deal math in your sleep and aren’t afraid to cut other CPC-like deals
• Can mentor someone to be just like you
Obviously, there is the basic account/campaign maintenance and blocking-and-tackling to be done; however, if this is the extent of your expertise you will sink here. You’ll be expected to provide concise analysis to support new initiatives, keep meticulous records/scorecards, be hyper vigilant about performance all the while being innovative and aggressive. You’ll be managing three different brands in very different stages of development so expect to be able to juggle multiple and differing strategies simultaneously. Also, we’ll expect that you are on the leading-edge of the online marketing space and can scout out and cut CPC deals outside of the major search engines.
YLighting continues to build the best team in our space. Although this is an easy going and fun place to work; we take some things very seriously and finding talented players is one of them.
ABOUT YLIGHTING
Founded in 2001, YLighting is the leading online led retailer of modern lighting, furniture, and accessories serving discerning consumers and trade professionals. The company’s flagship brand is YLighting (www.ylighting.com) which is the leading modern lighting retailer in the USA. YLiving (www.yliving.com), which was launched in early 2008, is fast becoming an authoritative source for modern furniture and accessories. We are about creating lasting brands, delivering an incomparable customer experience and having fun doing it.
RESPONSIBILITIES
• Lead PPC strategy definition and execution [key responsibility]
• Lead efforts for other online marketing vehicles including comparison shopping engines, affiliates, retargeting, banner advertising and more
• Identify and test new online marketing
• Manage and develop the online marketing team
• Develop SEO strategy and work with content/Tech teams to implement
REQUIREMENTS:
• Proven academic track record
• 5+ years of PPC management experience ($100K+ monthly PPC spend)
• PPC experience with an online retailer
• 7-figure budget experience
• Strong analytical abilities
• Experience developing personnel/team
• Experience cutting CPC deals outside of search engines
DESIRED BUT NOT REQUIRED:
• Experience managing multiple brands and applied SEO knowledge preferred
LOCATION: Walnut Creek, CA
COMPENSATION: Base salary plus performance bonus commensurate with experience
SUMMARY
YLighting is looking for a serious PPC guru to run our online marketing team. We are a rapidly growing midsize company doing some extremely innovative things in online marketing and need someone who can make sure our PPC efforts specifically and online marketing in general stay a step ahead.
Consider yourself qualified if you:
• Are all over multi-touchpoint attribution theory and can implement PPC strategies accordingly
• Are a “FOG” (friend of Google) and get into all of their betas; we currently do
• Have strong opinions on PPC theory/management and are constantly doing analysis to come up with more novel strategies of your own
• Have a track record of combining revenue growth and ROAS improvement
• Consider yourself a thought leader in the space, including SEO
• Can do deal math in your sleep and aren’t afraid to cut other CPC-like deals
• Can mentor someone to be just like you
Obviously, there is the basic account/campaign maintenance and blocking-and-tackling to be done; however, if this is the extent of your expertise you will sink here. You’ll be expected to provide concise analysis to support new initiatives, keep meticulous records/scorecards, be hyper vigilant about performance all the while being innovative and aggressive. You’ll be managing three different brands in very different stages of development so expect to be able to juggle multiple and differing strategies simultaneously. Also, we’ll expect that you are on the leading-edge of the online marketing space and can scout out and cut CPC deals outside of the major search engines.
YLighting continues to build the best team in our space. Although this is an easy going and fun place to work; we take some things very seriously and finding talented players is one of them.
ABOUT YLIGHTING
Founded in 2001, YLighting is the leading online led retailer of modern lighting, furniture, and accessories serving discerning consumers and trade professionals. The company’s flagship brand is YLighting (www.ylighting.com) which is the leading modern lighting retailer in the USA. YLiving (www.yliving.com), which was launched in early 2008, is fast becoming an authoritative source for modern furniture and accessories. We are about creating lasting brands, delivering an incomparable customer experience and having fun doing it.
RESPONSIBILITIES
• Lead PPC strategy definition and execution [key responsibility]
• Lead efforts for other online marketing vehicles including comparison shopping engines, affiliates, retargeting, banner advertising and more
• Identify and test new online marketing
• Manage and develop the online marketing team
• Develop SEO strategy and work with content/Tech teams to implement
REQUIREMENTS:
• Proven academic track record
• 5+ years of PPC management experience ($100K+ monthly PPC spend)
• PPC experience with an online retailer
• 7-figure budget experience
• Strong analytical abilities
• Experience developing personnel/team
• Experience cutting CPC deals outside of search engines
DESIRED BUT NOT REQUIRED:
• Experience managing multiple brands and applied SEO knowledge preferred
LOCATION: Walnut Creek, CA
COMPENSATION: Base salary plus performance bonus commensurate with experience
Published at 18-12-2011
Viewed: 429 times
Viewed: 429 times