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Opening for Freelance SEO / SEM in Kolkata with experience of 1 to 4 years.

Job Description
• Developing, implementing, and optimizing SEO strategies and initiatives for a variety of company owned and managed websites.
• On-page and off-page optimization of websites.
• Performing keyword research and analysis for better ranking.
• Responsible for creating Meta tags and optimization of other web page elements.
• Responsible for directory submissions, link exchange, blog posting, article submissions etc.

• Research, understand, and stay up-to-date on the latest search engine algorithms, rules, techniques and trends.
• Traffic Analysis Reporting & Documentation.
• Creation of monthly SEO performance report for client.
• Responsible to get quickly index any website in search engines.
• Responsible for shopping cart optimization, SEO redirects, XML sitemap etc.
• Ability to do SEO Competitor Analysis.
• Effective Analytical skills, in-depth knowledge of Google webmaster tools and Google Analytics for monitoring & tracking.

• Good content writing skills will be an added advantage.
• Exposure in pay per click campaign management and paid submissions will be an added advantage.

Desired Profile
• A minimum of 2 years of experience in online marketing.
• Aggressive in learning new trends in online marketing.
• Extensive understanding of the search engine industry, best practices, search engine algorithms and ranking strategies.
• Submission of web sites to various search engines.
• Pay per click advertising on search engines.

• Introducing products to shopping sites on internet.
• Should have excellent knowledge in generating traffic to the website and maintaining the website on top position on search engines.
• Dynamic candidate who can adopt new techniques quickly.
• Understanding of social media optimization techniques.
• Ability to work on multiple projects simultaneously.
• Effective Analytical skills.
• Be able to multi-task and work independently & within the team too.
• Must be familiar with ethical web marketing techniques.

• Excellent written & verbal communication skills.