applicants
SEM Campaign Management
at Pronto Marketing in Thailand
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Pronto Marketing has over 100 clients, all are small business IT service companies who target local small businesses (5-75 PCs) for IT support, outsourced IT, consulting, etc. Our clients are in the US primarily but we do have clients in Canada, UK, Hong Kong and Australia.
All of our clients pay a monthly subscription of $247 per month for a website, newsletter and SEO. We host, manage, update, develop content, send the newsletters - this is a complete service where we serve as an outsourced marketing department.
We want to start doing paid search campaigns for them. They will be small budget campaigns; I've proposed $500 per month with a 3 month commitment and have 10-20 who are ready to go. If we get decent ROI we can grow that quickly.
This will be B2B lead generation campaigns where it's critical to deliver quality leads over quantity. Because our clients are small business, where in most cases the principals will follow up on leads they can't afford to waste time. 10 good leads with 1 close a quarter could deliver the ROI on $1500.
Other than the local keywords the strategy for the campaigns will be essentially the same. Because we manage their website we have control over SEO, landing pages, analytics, etc.
I've been talking to WebVisible and Yodel and am not that impressed. We don't have the internal skills to do this now and want to partner with someone to help us build and manage the campaigns and this service. I don't want a "consultant" - I'd like a hands-on experienced PPC campaign manager, with local small business experience, to work closely with us and share in the client revenue on an annuity basis.
Our offices are located in Bangkok, Thailand where we have a team of 11. You can be anywhere. You're welcome to come over for a stint if that suits your fancy.
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