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SEM / SEO Coordinator - Madison, VA
at Plow & Hearth in Virginia
The Online Marketing Specialist will create and deploy highly effective online marketing programs and demand gen initiatives including online advertising, paid search, SEO, affiliate marketing, and comparison shopping initiatives for all of the Madison brands. We are seeking a HIGHLY motivated and results-driven individual who will thrive in a fast-paced environment.
The successful candidate will be charged with a wide range of activities that will include:
• Creation and implementation of new paid search strategies
• Optimization of paid search campaigns
• Manage successful SEO strategy including website content and graphics, keyword lists, and SEO and page tag copywriting that increase the rank of natural search engine listings
• Provide recommendations around site design, content, internal and external link-building initiatives, Landing Page testing, etc.
• Responsible for adhering to online marketing budgets and ROI metrics
o Manage weekly and monthly reporting and tracking performance, by brand, and measure web usage/trends and keep apprised of market / industry research, leading blogs and competitive research
• Manages vendor and agency relationships
Requirements:
o Minimum of 3-5 years of online retail experience in search engine marketing (SEM), search engine optimization (SEO), and web analytic tools.
o Must be analytical and quantitative in nature, a self-starter, exceptional communication and project management skills, and a willingness to learn
o Ability to analyze, generate reports, and effectively make recommendations regarding eSales and eCommerce optimization
o Strong understanding and experience with Microsoft Office applications, Google Adwords & Google Analytics, Microsoft AdCenter, Coremetrics, and WebTrends
o Experience with managing a team and vendor management
o Bachelor's degree in marketing or business administration is preferred
This role reports to the Senior Manager, Online Marketing
The successful candidate will be charged with a wide range of activities that will include:
• Creation and implementation of new paid search strategies
• Optimization of paid search campaigns
• Manage successful SEO strategy including website content and graphics, keyword lists, and SEO and page tag copywriting that increase the rank of natural search engine listings
• Provide recommendations around site design, content, internal and external link-building initiatives, Landing Page testing, etc.
• Responsible for adhering to online marketing budgets and ROI metrics
o Manage weekly and monthly reporting and tracking performance, by brand, and measure web usage/trends and keep apprised of market / industry research, leading blogs and competitive research
• Manages vendor and agency relationships
Requirements:
o Minimum of 3-5 years of online retail experience in search engine marketing (SEM), search engine optimization (SEO), and web analytic tools.
o Must be analytical and quantitative in nature, a self-starter, exceptional communication and project management skills, and a willingness to learn
o Ability to analyze, generate reports, and effectively make recommendations regarding eSales and eCommerce optimization
o Strong understanding and experience with Microsoft Office applications, Google Adwords & Google Analytics, Microsoft AdCenter, Coremetrics, and WebTrends
o Experience with managing a team and vendor management
o Bachelor's degree in marketing or business administration is preferred
This role reports to the Senior Manager, Online Marketing
Published at 20-12-2011
Viewed: 388 times
Viewed: 388 times