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Online Marketing Manager SEO - United States
at BOX in USA
Why is it easier to share content on YouTube and Facebook than it is at work? At Box we're rethinking â€" and disrupting â€" how businesses share, manage and access documents, media and other information securely from anywhere.
As the Online Marketing Manager SEM/SEO at Box, you will be responsible for developing our acquisition strategy, executing that strategy as well as presenting those plans to the Executive team. Your responsibilities will include managing the strategy and execution for paid as well as organic search traffic to the Box website. You will have a close working relationship with Campaign Managers, leveraging SEM as a channel to drive SMB and mid-marketing customer acquisitions. SEM is a high-volume acquisitions channel for Box and proven experience scaling an SEM portfolio is a must. You are metrics oriented and have experience tracking campaign performance to measure progress against revenue goals - but you are also creative and love thinking about how to get a compelling message to get highest conversion.
Know that you'll be joining a fun and dynamic team! The Box marketing team consists of individuals with backgrounds ranging from leading academic institutions like Berkeley, Princeton, Northwestern, Syracuse and Georgetown to fantastic companies like Google, Apple, and Yahoo. We're looking for high energy, data-driven, and creative marketing talent that wants to help build Box.net into the next big SaaS success and are excited by the idea of constantly rethinking and reinventing how marketing can be done.
Responsibilities/Qualifications:
•Strong analytical and problem solving skills
•Must demonstrate a deep understanding of search engine marketing, Google Ad Center (Adwords and Adsense), Google Analytics and Bing AdWords
•At least 2 years of experience in pay-per-click marketing. You should be good at keyword research, writing compelling ad copy, and efficiently building out organized campaigns. You should have an opinion of what else goes on the list of 'important SEM qualifications.â€
•Have worked with affiliates and retargeters, have mobile advertising experience, or have a good story about online marketing experience that sets you apart.
•Ability to report on the entire SEM funnel
•Come up with campaigns to improve SEO keyword performance
•2-5 years of experience working in-house or on the agency side managing SEM campaigns
•Data-driven and can analyze campaign results to drive strategy
•1+ year of experience with B2B messaging
•Familiarity with SaaS applications and marketing to IT segments is a plus
About Box:
Box (www.box.com), is about simple, secure sharing. We're leading the way for individuals, small businesses, and enterprises to share, collaborate, and store content online. Box currently has more than 7 million users and 100 thousand businesses clients (including 77% of the Fortune 500), serves over 1 million files every day, and has over 4,500 developers using its APIs. Additionally, Box ranked #2 Best Place to Work within Mid-Sized Companies of the Bay Area by the Silicon Valley / San Jose Business Journal, and #4 on the San Francisco Business Times list of Fastest Growing Private Companies.
In October, we raised $81 million in additional funding to help enterprises worldwide move information and collaboration to the cloud, and have built a powerful ecosystem of next-generation enterprise applications. We're still privately held and key investors include Andreessen-Horowitz, Emergence Capital, Meritech, Draper Fisher Jurvetson, US Venture Partners, and Scale Venture Partners. The new investment brings Box's total capital raised to $162 million.
As the Online Marketing Manager SEM/SEO at Box, you will be responsible for developing our acquisition strategy, executing that strategy as well as presenting those plans to the Executive team. Your responsibilities will include managing the strategy and execution for paid as well as organic search traffic to the Box website. You will have a close working relationship with Campaign Managers, leveraging SEM as a channel to drive SMB and mid-marketing customer acquisitions. SEM is a high-volume acquisitions channel for Box and proven experience scaling an SEM portfolio is a must. You are metrics oriented and have experience tracking campaign performance to measure progress against revenue goals - but you are also creative and love thinking about how to get a compelling message to get highest conversion.
Know that you'll be joining a fun and dynamic team! The Box marketing team consists of individuals with backgrounds ranging from leading academic institutions like Berkeley, Princeton, Northwestern, Syracuse and Georgetown to fantastic companies like Google, Apple, and Yahoo. We're looking for high energy, data-driven, and creative marketing talent that wants to help build Box.net into the next big SaaS success and are excited by the idea of constantly rethinking and reinventing how marketing can be done.
Responsibilities/Qualifications:
•Strong analytical and problem solving skills
•Must demonstrate a deep understanding of search engine marketing, Google Ad Center (Adwords and Adsense), Google Analytics and Bing AdWords
•At least 2 years of experience in pay-per-click marketing. You should be good at keyword research, writing compelling ad copy, and efficiently building out organized campaigns. You should have an opinion of what else goes on the list of 'important SEM qualifications.â€
•Have worked with affiliates and retargeters, have mobile advertising experience, or have a good story about online marketing experience that sets you apart.
•Ability to report on the entire SEM funnel
•Come up with campaigns to improve SEO keyword performance
•2-5 years of experience working in-house or on the agency side managing SEM campaigns
•Data-driven and can analyze campaign results to drive strategy
•1+ year of experience with B2B messaging
•Familiarity with SaaS applications and marketing to IT segments is a plus
About Box:
Box (www.box.com), is about simple, secure sharing. We're leading the way for individuals, small businesses, and enterprises to share, collaborate, and store content online. Box currently has more than 7 million users and 100 thousand businesses clients (including 77% of the Fortune 500), serves over 1 million files every day, and has over 4,500 developers using its APIs. Additionally, Box ranked #2 Best Place to Work within Mid-Sized Companies of the Bay Area by the Silicon Valley / San Jose Business Journal, and #4 on the San Francisco Business Times list of Fastest Growing Private Companies.
In October, we raised $81 million in additional funding to help enterprises worldwide move information and collaboration to the cloud, and have built a powerful ecosystem of next-generation enterprise applications. We're still privately held and key investors include Andreessen-Horowitz, Emergence Capital, Meritech, Draper Fisher Jurvetson, US Venture Partners, and Scale Venture Partners. The new investment brings Box's total capital raised to $162 million.
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Online Marketing Manager SEM - New York, NY at BOX in USA |
 21-12-2011 |
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Published at 21-12-2011
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