SEO Jobs

[Full-time] Field Marketing SEM/Content Manager at Starwood Hotels & Resorts

2012-02-01 11:18:18

Location: Georgia
URL: http://bit.ly/t2h1Oa

Description:

The Field Marketing SEM/Content Manager, will work with the Senior Manager Field Marketing, SEM to develop marketing strategies and tactics across search, digital media and SEO, in support of the Regional hotels. In addition, the role will support the Regional Field Marketing Managers to implement strategies on behalf of the individual hotels and markets they oversee. The position will provide marketing, content management, and SEM expertise to the regional teams and their independent property websites. The position will report directly to the Regional Director of Field Marketing and will have dotted line reporting responsibility to the Senior Manager Field Marketing, SEM for North America.

KEY RESPONSIBILITIES
• Support Field Marketing business priorities and objectives; act on behalf of Field Marketing team to represent hotels in Search Marketing and Display channels.
• Input/upload, review, and edit content in the Web Content Management System. Maintain clear processes and documentation on how content is stored, updated, delivered and requested.
• Select, edit, and optimize image assets for use on hotel websites.
• Create and manage web content strategy and workplan (content audits, gap analyses, matrices, content style guides, content migration plans, etc.).
• Improve organic search engine ranking and visibility for key terms on behalf of supported hotels; implement SEO best practices across regional property websites.
• Optimize SEO programs to not only increase rankings and relevancy, but also drive traffic, and increase customer engagement and acquisition
• Focus on keyword research and on-page optimization, of property websites and use this information to make recommendations on content development and website optimization.
• Identify linking partners and appropriate linking opportunities with other Starwood websites and pursue links to key SEO pages; maintain a historical log of links requested and successful links.
• Conduct ongoing keyword research and perform quarterly competitive analyses and benchmarking of content.
• Lead the content management strategy for the property websites. Work with Field Marketing Managers to write relevant copy and build landing pages that will enhance search results.
• Create a reporting system that identifies the impact of SEM efforts on return on investment (ROI) and that provides actionable insights as a result of the analysis.
• Develop trend reports that demonstrate the movement and improvement of the independent sites on search engines over time.
• Regularly audit key SEO pages for region including Independent property sites, destination pages, hotel special offer pages (SOPs) and elements on brand sites that are impacted by Field Marketing.
• Serve as the regional relationship manager with agency-of-record for and be responsible for managing the paid search media budget for the regional team.
• Interface with SEO agencies in support of Regional Managers ensuring best practices are implemented in accordance to Starwood brand standards
• Manager and optimize Google Places pages for hotels within the region
• Communicate with the Regional Field Marketing team on a regular basis to share best practices, emerging technologies and new findings.

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:

Ideal Experience

The ideal candidate will have extensive experience gained in a variety of increasingly responsible marketing roles in demanding growth-oriented and world-class marketing organizations.

• A well-trained, disciplined online marketer with five (5) or more years of experience and a record of superior professional accomplishment with leading marketing organizations
• Knowledge of and experience with Content Management Systems
• Deep knowledge and proven experience managing SEO programs as well as knowledge of and experience with paid search, content management, and copywriting.
• Proven track record of managing budgets and effective use of media dollars, showing strong return on investment or other brand benefit
• Wide range of marketing experiences and/or exposure, ideally with digital media: SEM, email, social media, on-line promotions, events, and print media. He/she must have a firm grasp of how these marketing disciplines interact to connect with the target audience and drive image and business results.
• Strong analytical and problem solving skills; must be comfortable sharing results with business stakeholders.
• Ability to execute against high level strategies as well as demonstrate strong attention to detail.
• Strong leadership skills; ability to manage and inspire project teams.
• Diverse industry experience, ideally one within the retail/hospitality sector where experience development and programming was a key element of the brand expression.
• Passion for content development, copywriting and search engine optimization

CRITICAL COMPETENCIES

Strong Organizational Skills: Proven ability to effectively lead marketing projects across multiple channels or websites. Able to multi-task and meet the demands of many demanding stakeholders.

Outstanding communication skills necessary to present strategies, conceptual frameworks, and plans to various key stakeholders to persuade, convince, excite and gain alignment; able to direct and motivate agencies to exceed expectations.

A team player who can quickly establish himself/herself as a trusted member of the management team and be relied upon to get things done. Identifies closely with and is committed to the achievement of the company’s overall mission.

This job description is not an exclusive or exhaustive list of all job functions that an associate in this position may be asked to perform from time to time.

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[Full-time] SEO and SEM Manager - Mc Lean, VA at CIBT

2012-01-30 05:55:24

Location: Virginia
URL: www.CIBT.com

Description:

DescriptionWith more than 50 years of experience, CIBT and its subsidiaries, ZVS, VisaCenter.com, VisaCentral, AmericanPassport.com and Passports Plus, TLCS, VisumCentrale, and Visum.nl have become the largest and most well established travel visa and passport company in the world. CIBT operates 31 offices in nine countries and has over 500 employees. Last year, CIBT and its subsidiaries assisted nearly one million people in obtaining the documents required for international travel to over 200 destinations. Visit CIBT at www.us.cibt.com.

CIBT is seeking an experienced SEO and SEM Manager to set the strategy and run search marketing programs across all nine of CIBT’s geographic markets and in support of multiple brands. You will be charged with identifying revenue growth and cost-saving opportunities, executing tactics and optimizing SEM programs using bid management and analytics tools. The goal is to optimize the activities to realize the highest overall return on investment. Role reports directly to the VP of Online Marketing.

Job Duties:
•Create and implement targeted keyword lists and ad copy on multiple search platforms, including Google AdWords and MSN AdCenter (Yahoo), and regional search engines, if applicable
•Optimize page content, research keywords, building links, add content and more
•Write requirements to enhance websites to drive organic search
•Audit and expand campaigns, including keywords and ad copy for multiple languages
•Report on daily performance, specifically impressions, clicks, revenue, spend, ROI, average position, quality score, assisted revenue and new customer revenue
•Ensure campaigns are optimized and delivering against revenue and ROI targets
•Complete weekly and monthly performance trend analysis by for each country, unit sales, expense and revenue for campaigns and keywords

Requirements Qualified candidates’ need: ◦Independent worker with strong self-motivation ◦Accountable and keen attention to detail and proficient follow up ◦Solid quantitative/analytical skills and strong attention to detail ◦Strong interpersonal skills including the ability to communicate effectively cross functionally with both technical and non-technical individuals ◦Excellent written and verbal communication skills ◦2 – 5 years experience in ROI driven search engine marketing (SEM) and pay per click (PPC) strategies, techniques and programs ◦Google AdWords certified. Proficient at using website analytics tools like Google Analytics and advance bid management tools. Omiture/Site Catalyst nice to have ◦Multi-lingual is a plus; English and one of German, Dutch, French or Spanish

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[Full-time] SEO Stategy Manager - Bellevue WA at Expedia

2012-01-30 05:52:55

Location: Washington
URL: www.Expedia.com

Description:

Position Overview:
Meet the overall growing demand for project efficiency and improved time to market E.com operational specialists and lines of business GMs.

Responsibilities Include but are not limited to:
Creates and executes project work plans and revises as appropriate to meet changing needs and requirements.
Demonstrate a general knowledge of Internet, Intranet, Extranet and client/server architectures.
Develop a thorough understanding of IT responsibilities and capabilities.
Maintain an awareness of new and emerging technologies and the potential application in our environment.
Identifies resources needed and assigns individual responsibilities.
Communicate difficult or sensitive information to all project stakeholders tactfully.
General understanding in the areas of information technology, telecommunications and IT infrastructure for construction projects is required.
Manage day-to-day execution of assigned projects and scope.
Effectively communicates relevant project information to superiors.
Deliver engaging, informative, well-organized presentations.
Resolves and/or escalates issues in a timely fashion.
Reviews deliverables prepared by team before passing to each stakeholder.
Conduct regular status meetings with project team.
Keeps project team well informed of changes within the organization and general corporate news.
Effectively applies project methodology and enforces project standards.
Responsible for establishing scheduled project reviews and quality assurance procedures.
Improve project budget performance on all assigned projects.
Facilitates team and stakeholder meetings effectively.
Minimize exposure and risk on all projects.
Understands basic revenue models, P/L, and cost-to-completion projections and makes decisions accordingly.
Gain expert knowledge of budget management, financial guidelines and billing procedures.
Demonstrate the ability to share financial management practices with project resources.
Ensures project documents are complete, current, and stored appropriately.
Tracks and reports team hours and expenses on a weekly basis.
Manage multiple parallel project budgets.
Determines appropriate methods for budget administration, ensures timely and accurate invoicing, and monitors receivables for project.
Follow up with stakeholders, when necessary, regarding unpaid invoices.
Analyze project budget performance according to stakeholder requirements and business objectives.
Assists in product training as needed.

Qualifications:
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Visio)
Strong verbal and written communication skills
Excellent project management skills
Great organizational and prioritization skills
Good leadership and problem-solving skills
Advanced independent and troubleshooting skills
Report preparation
General mathematics and financial modeling (Business Case preparation)
Working knowledge of Microsoft Project a plus.

Work Experience and Education Guidelines:
• Data Auditing across multiple systems
• 5+ years creating work plans
• 5+ years managing projects and providing insights to business stakeholders • 5+ years technical documentation
• Paid Search/SEM experience preferred
• A BA/BS degree in business or related discipline is preferred

Core Competencies:
Detail Oriented
Analytical
Strong verbal and written communication
Ability to translate business requirements into technical specifications
Ability to explain technical situations in layman’s terms

About Expedia, Inc.
Expedia, Inc. is the world’s leading online travel company, empowering business and leisure travelers with the tools and information they need to easily research, plan, book and experience travel. Expedia, Inc. also provides in-destination concierge service and activity desks for travelers. The Expedia, Inc. portfolio of brands includes: Expedia.com®, hotels.com®, Hotwire®, Egencia™, TripAdvisor®, Expedia Local Expert™, Classic Vacations® and eLong™. Expedia, Inc.’s companies operate more than 50 global points of sale with sites in North America, South America, Latin America, Europe, Middle East, Africa and Asia Pacific. Expedia, Inc. is a component of the S&P 500 index. For more information, visit http://www.expediainc.com/ (NASDAQ: EXPE).

***This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization. ***

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[Full-time] SEO/PPC Specialist at MDnetSolutions

2012-01-28 06:52:49

Location: Roswell, GA
URL: http://www.mdnetsolutions.com

Description:

You love SEO. You know the ins-and-outs of a well managed PPC Campaign. You can write and optimize articles and Press Releases. If this sounds like you, then we have a great opportunity for you at our small, but growing company in Roswell, Georgia.

At MDnetSolutions, we provide consultative organic and paid search services for our healthcare clients, delivering top search engine rankings which build a strong and relevant web presence. We have a positive work atmosphere and culture, characterized by teamwork, training, accomplishment and respect.

Requirements
Follows ethical and effective practices and keeps up with evolving industry practices. We’re “white-hat” all the way
Proficient with creating and implementing full scale SEO campaigns
Experience with managing paid search ads including keywords, ads and bids
Good writer – strong command of English language, while understanding advertising and marketing language
You MUST have impeccable communication skills as some tasks require communication with clients, either on the phone or by email.
Proficient with various Google technologies including Analytics, Webmaster Tools, Local Business Center, etc.
Proficient with various keyword research tools including Google AdWords Keyword Tool,and Raven tools.
Knowledge of Social media campaign integration
Strong organizational skills and ability to manage simultaneous projects
Strong analytical skills and ability to draw conclusions based on data
Equally effective working independently and in group settings
Experience creating and implementing link building campaigns
Analytical thinker/Problem solver – able to come up with solutions to problems as they arise
Quick learner – self-motivated and able to multi task on multiple projects simultaneously
Works well under pressure and deadlines

Responsibilities
Plan and implement full scale SEO and PPC campaigns for clients
Research and analyze clients’ online market / competitors
Develop a foundational SEO strategy based on advanced keyword research
Write optimized meta title and description tags
Write directory descriptions, articles and press releases
Collaborate with project managers, designers and developers
Recommend onsite SEO changes
Develop and execute advanced link building campaigns
Monitor performance via Google Analytics and Raven
Perform analysis on results to assist in overall evaluation of campaign success
Assist with all in-house SEO efforts
Monitor and report on new tools, trends, and best practices in the search industry

Pluses
Drupal/WordPress
HTML knowledge

Benefits
We offer competitive salary and full benefits including medical, dental, vision, and paid time off. To apply, please submit a cover letter and resume.

By the way, we are not looking for an SEO Company! We are searching for a highly motivated and top level SEO/PPC professional to be a part of our team.

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[Full-time] Batlimore Startup Search Shop Seeks SEO/SEM Manager at WebMechanix

2012-01-27 12:02:00

Location: Maryland
URL: http://www.webmechanix.com

Description:

Are you a talented internet marketer looking for an awesome new opportunity?

*Want to experience the start-up life? *Have a passion for growing businesses? *Bored with the status quo?

If you’re nodding right now, this could be the start-up opportunity you’ve been waiting for…

WebMechanix, founded in 2009, is a leading provider of cutting-edge internet marketing solutions. Our mission is simple: To help the Davids of the web compete more effectively with the Goliaths. We produce Goliath-like resultsfor companies with David-sized budgets.

How We Do It…Our Toolkit:

*SEO/SEM *Social media *Email marketing *Conversion optimization *Design/Development

What We Need From You

We’re looking for you to be the CEO’s right-hand man (or woman). You need to be hardworking, dedicated, and passionate. You will be taking over, managing, and expanding existing client accounts. You will also be expected to contribute to the company’s growth and maturity in general. This entails

*Continually refining internal processes *Staying up-to-date on industry changes *Coordinating with potential partners or vendors *Locating and interviewing new hires *Training and educating team members *Doing what it takes to move the company to the next level

Primary Responsibilities

Since this is a start-up, the job responsibilities are not fixed in stone. There will be times when something unforeseen happens that we need you to handle. That said, your primary responsibility is to be that person that gets it done, whatever it takes… and to do it in the best interest of all parties.

*Serve as Director of Account Services *Manage/coordinate the day-to-day execution of multiple client accounts using skills in SEO/SEM, social media, and other internet marketing disciplines. *Develop and implement strategic plans for certain clients *Communicate strategic plan to production teams on both marketing and development/creative sides of the house *Oversee implementation of plans *Running 6 and 9 month reviews of existing already completed campaigns *QA of deliverables generated by SEO team members *Presentation to clients *Educating clients on best practices *Create dramatic ROI and customer acquisition from natural search. *Work with marketing team to facilitate and implement technology necessary to perform organic search goals. *Implement any necessary third party technology necessary to achieve organic search objectives. *Be able to conduct thorough keyword research using multiple tools, data mining, and raw search term analysis to build out and optimize natural search campaigns. *Analyze and make recommendations around the competitive landscape, understanding your competitor’s tactics and how to use those tactics to your benefit. *Review and analyze websites, identifying areas for improvement and change, relative to a websites organic performance in the search engines. *Have a deep understanding of link strategies, link acquisition, link bait, link sculpting, and your link portfolio. *Recommend optimizations for site architecture, URL/MOD rewrites, alternate directories, alternate domains, etc. *Assist in the development and implementation of analytical and tracking solutions enabling a multichannel understanding of measurement, keeping the predetermined goals and KPI’s in mind. *Have a firm understanding of on page SEO, off-page SEO and technical SEO. *Monitor results weekly, working with strategy team to continually refine and adjust approach, communicating changes to clients and executive team. *Maintain knowledge of emerging trends and tools. *Create process and leadership around WebMechanix organic search efforts as continued growth occurs. *Balance agency relationships with internal natural search campaigns. *Serve as a Chief Lieutenant or the general “get it done” person. *Understanding the color of your hat and your competitors hat

Desired Skills & Experiences

*Must have strong SEO/PPC background (not entry-level) *3+ years working as an SEO/PPC Manager, or SEO/PPC specialist, or similar role in which the primary responsibility was organic search. SEO work in a CPA, affiliate, or hyper-competitive vertical a definite plus. *Deep understanding of Google Analytics, Google Adwords, Microsoft AdCenter, keyword tools, reporting tools, and a range of popular SEO tools. *Use of social media and how Twitter and Facebook relate to SEO and their long-term impact on ranking algorithms. *Strong understanding of Paid Search, direct-to-consumer business, affiliate marketing, CPA marketing, competitive/business environment and consumer behavior *In-depth understanding of the search engine ranking algorithms across multiple engines and how to leverage them *Firm grasp on directory based architecture and the use of sitemaps. *Skills in HTML and CSS a plus *Expert MS Excel skills *Additional experience with Social Media and Affiliate Program Management preferred, but not required. *Excellent project management, organizational and time management skills *Seek and thrive in a high growth environment *Want to continue growing personally and professionally *Must be a smart, creative, analytical thinker, who can apply marketing and project management skills to a fast paced environment working across multiple team *Flexible, adaptable, motivated self-starter *Strong work ethic *Ability to deliver meticulous work *Never satisfied. *Ability to have fun!

Why Working Here Rocks!

WebMechanix was a 2011 Top 3 Best Places to Work in MD/DC/VA. That’s because our team enjoys…

*Fun, fast-paced, start-up environment *Young, talented, hungry team *Seasoned, smart, fun management *Ridiculous autonomy…implement ideas, flexible scheduling, work from home, manage yourself *Competitive salary, lucrative bonus structure *In-depth personal/professional development *Monthly parties or “fun nights” *Whiteboard Wednesdays *Beer Fridays!

Our Oath Of Awesomeness: The principles that guide us…

*Dare to dream big *Stay nimble in the face of change *Soak up information like a sponge *Solve problems like it’s your job *Enrich people’s lives on the daily *Cultivate a positive & passionate energy *Practice transparency & candor *Turn customers into raving fans *Murder any project you touch *Live on the bleeding edge of progress *Be a money magnet *Be grateful and celebrate life *Honor your words with action

Compensation

$72,000 base + bonuses – pay is negotiable and depends on expertise.

$1,500 referral bonus if you introduce us to the person we hire!

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[Full-time] Search Engine Marketing | SEO | Internet Marketing Manager - Miami, FL at BlackDog Advertising

2012-01-26 18:02:12

Location: Florida
URL: www.blackdogadvertising.com

Description:

Search Engine Marketing | SEO | Internet Marketing Manager

BlackDog Advertising – South Miami, Florida

PLEASE NO REMOTE/OFFSITE APPLICANTS. All qualified applicants will be interviewed and new hire will work at our studio in South Miami, Florida.

Job Description:
• Manage multiple online campaigns
• Analyze data and provide recommendations on course of action
• Manage, Compile and analyze data from various sources (google analytics, adwords, facebook etc).
• Provide analysis that improves the effectiveness of the planning, execution and optimization of our clients’ marketing strategies.
• Combine optimization metrics to the strategic intent of campaigns and the underlying business objectives.
• Perform in-depth analysis (ie SWOT) on concepts/industries for business opportunities
• Provide in-depth contribution report on paid media, email, search engine, and affiliate marketing campaign performance
• Perform search engine optimization (SEO) on clients’ sites
• Copy writing for various marketing campaigns (including, but not limited to, online advertising campaigns, social media campaigns, blog/first person)
• Create and bring new online marketing ideas to the Marketing Director and be responsible for execution
• Participate in new business development opportunities

For more information about our company, please visit http://www.blackdogadvertising.com. NO PHONE CALLS PLEASE.

All applicants please submit the following to jobs(at)blackdogadvertising(dot)com:
• Resume
• Salary Requirements
• Salary History
• 2-3 References

Qualified applicants should be prepared to show work samples as well as take our internal assessment test.

Desired Skills & Experience:
• Expert in Google Analytics & Adwords
• Strong knowledge of SEOmoz, Google Places, Business Center & Webmaster tools a plus. Bing/Microsoft Ad Center knowledge=
• Strong knowledge of managing Facebook, Flickr, YouTube, Twitter, LinkedIn and social media dashboards such as HootSuite
• Bachelor’s degree in marketing or related field.
• 2-3 years of marketing experience with a proven track record
• Must be a great problem solver. The type of person that loves challenges and has an extraordinary ability to figure things out
• Strategic and creative thinker who excels at coming up with original ideas and is able to independently execute on ideas
• Well spoken with a high level of interpersonal skills
• Ability to proactively identify marketing opportunities and develop supporting programs
• Able to excel in a fast-paced environment with changing priorities and able to take a positive team approach
• High degree of writing skills for blog writing as well as marketing plans
• Not required to be a web developer/css/ flash programmer; but must embrace technology and have a strong desire to learn about all the latest ways to leverage technology in advertising communications.
• MS Office suite with strong Excel skills. Knowledge of Keynote, Visio and PowerPoint.
• Working knowledge of the Adobe Creative Suite. Emphasis on Dreamweaver
• Experience with the Mac OS X Platform
• Proven experience and affinity with online media developments including social media
• Strong knowledge of Content Management Systems (CMS) with emphasis on Wordpress

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[Full-time] Online Marketing Analytics Intern - Los Angeles, CA at Lunchbox

2012-01-26 17:57:48

Location: California
URL: www.lbox.com

Description:

Job Description

Lunchbox is looking for a critical thinking, inquisitive and energetic intern to assist our performance and analytics team with the analysis and reporting of online marketing and ecommerce campaigns.

This intern will be responsible for the collection, analysis and interpretation of website and social media data, producing regular traffic reports, analyzing trends and working with Omniture and Radian6 to ensure that KPIs are reported accurately and on time.

Your average day includes performing quality assurance testing, maintaining reporting dashboards, compiling campaign wrap reports, communicating insights to senior analysts and identifying quantifiable results across multiple channels and business verticals.

Desired Skills & Experience
•Current undergraduate (junior or senior) or recent graduate willing to intern for school credit. Math or Statistics related degrees a plus.
•Basic understanding of web analytics, such as Google Analytics, even if it corresponds to a personal blog. Understanding of Omniture a plus.
•A record of setting objectives and activating strategies to achieve them.
•Excellent understanding of Microsoft Excel, PowerPoint and Keynote for Mac.
•Passion for all things digital marketing from social media to mobile apps.
•A positive attitude, willingness to learn and master new things. Provide us with an example.

Company Description

Lunchbox is a shopper engagement agency that connects shoppers to custom created content to drive sales through retail partners. Our solutions are seen online, through thousands of in-store video displays, on mobile devices as well as in-store retail television networks and point of purchase displays. We have offices in Los Angeles, San Francisco, Bentonville Arkansas and Chicago.

For immediate consideration please send your resume to: gary.piano@lbox.com

Lunchbox is an Equal Opportunity Employer

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[Full-time] Online Marketing Strategist -- Eugene, OR at The International Society for Technology in Education (ISTE®)

2012-01-26 17:54:56

Location: Oregon
URL: www.iste.org

Description:

The International Society for Technology in Education (ISTE®) is seeking a tech-savvy Online Marketing Strategist. This is an excellent opportunity for individual who wants to advance their career and make an impact in the field of education by managing ISTE’s online presence.

Please read the job description and follow the application requirements below. This position is open until filled.

The online marketing strategist is responsible for the management and oversight of ISTE’s online presence, which includes but is not limited to ISTE’s website, email, and social media channels. The online marketing manager ensures that ISTE’s online experience is robust and the organization’s online channels meet the organization’s outreach, marketing, communications, leadership, collaboration, and innovation objectives. The online marketing manager ensures that ISTE’s online presence positions the organization as an industry leader in the use of online and social media.

Essential Functions
Plans and assists in the execution of all email marketing campaigns, which includes developing messaging, implementing social media tactics, segmenting, list management, tracking, and reporting.
Acts as organization’s list administrator by being responsible for establishing best practices, implementing a streamlined list management process, maintaining quality control and optimal organization for all email lists. This includes ensuring that our email messaging is CAN-SPAM compliant and offers recipients an optimal user-experience.

Stays abreast of industry trends regarding online opportunities. Keeps current on e-marketing and social media trends/innovations and makes recommendations on new features, applications, and strategies. Establishes effective benchmarks for measuring impact of online and social media programs.
Leads in the analysis of organizational needs and goals and works with the IT department on the design and implementation of internal and external web pages and applications. Consults with users and project teams to determine requirements for web pages and related applications. Proposes and implements improvements.

Responsible for project management, building timelines, managing web content production schedules, and monitoring progress of those areas including project requirements, testing, and deadlines. Communicates timelines and content changes on a regular basis to all stakeholders.
Plans and leads implementation of search engine optimization strategies to maximize ISTE’s exposure. This includes understanding of both SEM and SEO strategies for our website and our online marketing campaigns.

Develops and implements short- and long-term online plans that support proactive electronic marketing programs, including but not limited to web, social media, and email marketing.
Develops search engine marketing strategies for email and web campaigns and projects that are consistent with the ISTE brand and ISTE online style guide.

Advises the IT department on the implementation of tracking requirements, analyzes data, and provides regular reporting of online marketing performance, highlighting relevant trends including open/click-through rates, traffic, and revenue generated from electronic efforts.

Assesses costs and makes recommendations for website enhancements and modifications.
Collaborates closely with IT department on website maintenance, updates, content planning, and aligns marketing strategies with technology strategies by acting as the liaison between the marketing and IT departments.

Acts as liaison with web vendors on website interface and database-related issues.

Other Duties and Responsibilities
Supports project management of conference websites. Maintains all aspects of work place organization. Performs other job tasks as assigned by supervisor.
Typically Requires: Bachelor’s degree in marketing, communications, web development, business administration or a related field, and five years experience in project management and planning and implementation of a professional website, or equivalent. Experience in planning, integrating, and executing social media, SEM, and SEO strategies. Ability to work comfortably in a technology-rich environment. Ability to identify new technology to achieve marketing and branding goals, and the ability to gauge how current trends are developing and can be implemented into existing processes. Technology: Requires knowledge of the Internet. Requires strong knowledge of technology and its applications in a hands-on learning environment (e.g., word-processing, spreadsheets, presentations, databases, web). Requires competency with regard to search engine optimization, Web 2.0 functionality, social media, and social networking sites.

Desirable: Experience working with email marketing software, specifically, HighRoad Solution. Experience working for a nonprofit or the within the field of education is a plus. Marketing: A deep understanding of electronic marketing practices: search engine optimization, usage patterns, emerging technologies, analytics, and ROI analysis. Current and comprehensive knowledge of online marketing strategies and implementation. Knowledge and skills in marketing policies, practices, and techniques including but not limited to branding, positioning, customer relationship and database marketing, integrated marketing, direct marketing, advertising, trade shows, promotions, and web-based marketing techniques and practices, including integrating and using Web 2.0 and social networking tools in the marketing mix.

The hiring range for this position is $44,557 to $55,697/yr. Please see our benefit listing at www.iste.org/hr

Application instructions:

Send the information listed below via email to Judy Moore, Director of Human Resources at hiring@iste.org. Please use “OMS – FName LName” (using your name) as the subject line of your application email message. You do not need to apply through the career center system. Simply email your information to me at hiring@iste.org.

Include: A cover letter that states 1) where you first heard of this position opening, 2) your pay expectations, 3) What interests you about this position?, 4) your resume that includes dates (mo/yr to mo/yr) of employment; 5) and three professional references, and any letters of reference (separate files for letters of reference are ok). Optional: We welcome you to send examples of marketing plans you have developed.

Contact Judy Moore, Director of Human Resources at hiring@iste.org with any questions.

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[Full-time] SEO Manager - San Jose, CA at PayPal

2012-01-26 17:10:29

Location: California
URL: www.paypal.com

Description:

Business Title SEO Manager
Requisition No. 49244BR
Category Marketing / Sales
Subsidiary PayPal
Position Area US – California – San Jose
Position Location San Jose California
Shift Day
Primary Job Responsibilities PayPal is seeking a well-rounded, SEO rockstar to join the Internet Marketing team as an SEO Manager.Candidates must have a demonstrated record of quantitative/analytical rigor, creative problem solving, and strategic execution to join our team. If you love debating the pros and cons of canonical tags, get a thrill every time a 301 redirect goes live, and find yourself explaining SEO to complete strangers just for the joy of seeing them “get it”, then this is the job for you. The successful candidate will play a pivotal and highly-leveraged role within a dynamic, high-performance team. Living and breathing SEO is an absolute MUST!
Job Requirements

Manage day-to-day aspects of PayPal’s SEO program including, but not limited to:

Conducting keyword research and competitive benchmarking

Developing and documenting detailed website recommendations

Working with content and creative teams to execute recommendations

Measuring and reporting on business impact (ROI)

Educating key stakeholders on the value of SEO

Work cross-functionally to align SEO goals with Marketing, Product, and Technology strategies

Develop SEO strategies for multiple PayPal web properties (e.g. PayPal.com, PayPal.ca, X.com)

Conduct expert analysis of SEO efforts and results to derive actionable insights

Optimize SEO programs to not only increase rankings and relevance, but also drive traffic, and increase customer engagement and acquisition

Track, report, and analyze SEO performance on a weekly/monthly/ yearly basis

Coordinate with global SEO counterparts at the entire family of eBay companies

Be willing and able to relocate to Silicon Valley / San Francisco Bay Area

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[Full-time] SEM Manager - Burlingame, CA at DegreeTree

2012-01-26 17:08:08

Location: California
URL: www.tree.com

Description:

Company

Tree.com, the parent company of LendingTree, DoneRight!, DegreeTree and more, has been a pioneer in the online lead generation industry since the late 90s. Being at the vanguard of this blossoming industry has enabled our company to grow and thrive and ultimately bring us full circle back to reinvention. As Tree.com our mission is to be the clear and definitive choice for consumers and partners in every market we choose to compete. To help crystallize our mission, Tree.com is in search of new member of senior management to join our organization. We need a display visionary who can bring fresh, bleeding-edge strategies and provide leadership within our expanding corporation

Overview of Responsibilities: •Ownership of SEM campaign management, including budgeting, internal communication of targets and results and leveraging SEM tools and partnerships to achieve marketing goals. •Works with product owners to ensure accurate marketing goals and a clear understanding of all test scenarios and levers available to help scale the business. •Performing keyword research and analysis to grow SEM campaigns in accordance with consumer and product demand. •Leverages internal and external reporting systems to adjust keyword bids across engines, ensuring that campaigns are priced such that the campaigns hit specified marketing goals. •Managing creative and landing page tests, optimizing ad copy and landing pages based on performance and marketing goals. •Responsible for managing internal projects that relate to the implementation of tracking, promotional changes and partner-specific adjustments to internal tools and processes. •Performing scheduled reports to monitor performance at a detailed level.

Experience / Training / Education: •Bachelor’s degree, preferably in a marketing field •SEM or online marketing experience preferred •Experience with Adwords Editor and other desktop tools is preferred •Training in Google adwords, Yahoo Search or Bing Search is preferred •Experience with Micorsoft Office Applications especially Excel is preferred

Knowledge / Skills / Abilities: •Knowledge of the consumer lending and/or real estate industries a plus •Ability to multi-task in a detail-oriented environment is a must •Excellent statistical analysis skills, ability to research and analyze various different types and large amounts of data information •Effective oral and written communication skills •Excellent interpersonal skills •Computer skills: thorough working knowledge of intermediate MS Word, MS Outlook, advanced MS Excel, advanced knowledge of Internet •Ability to work under pressure of multiple projects and deadlines •Ability to effectively prioritize workload and manage changes in direction •Ability to interpret and apply required policies and procedures •Ability to work in a team environment

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