SEO Jobs

[Full-time] Web Marketing Sales Manager at Lunada Biomedical

2012-01-20 21:44:03

Location: California
URL: http://lunadabiomed.com

Description:

L.A based company near LAX seeking a full-time innovative and passionate Internet Marketing Manager with strong leadership skills.

The Internet Marketing Manager is responsible for leading and executing the e-commerce business activities and strategy and moving the sales needle through effective PPC, SEO, social, mobile, viral and analytics.

This position reports to the Chief Marketing Officer, but will also partner with creative team to recommend and drive plans to build the overall web experiences and relevant marketing channels to achieve forecasted sales volumes and strategic objectives.

Duties and responsibilities include but are not limited to: *Identifies Web strategy by researching, analyzing, and defining customer requirements; identifying target customers; analyzing competitors’ offerings; studying company objectives for the product line; identifying strategic content partnerships. *Assist with the implementation of online strategies and segments that drive improvements in sales conversion, translating to increases in customer acquisition, retention and up/cross-sales

Effectively lead project meetings and create clear and concise roadmaps for products from planning through implementation and launch.

*Works with multiple departments to ensure products are developed in accordance with established business requirements and best practices and that the project goals are fulfilled *Oversee day-to-day e-commerce sales efforts and/or brand marketing initiatives by effectively managing the front-end website experience, landing pages, content, product placement and overall merchandising mix *Enhances organization reputation by fostering innovation; exploring opportunities to add value. *Coordinates announcement in print and media ads; registering with search engines; creating banner ads and link exchange affiliates; analyzing and creating ways to increase traffic to the site. *Optimizes campaign effectiveness by coordinating all aspects of design and execution for banner advertising, direct e-mail campaigns, direct mail campaigns, e-newsletters, partner links, product offers and Web-based sales delivery. *Maintain optimal site usability for the user experience by analyzing onsite behavioral analytics and conversion data in order to effectively optimize site promotions, messaging, and other key indicators that enhance ROI *Identify opportunities for new marketing tactics, technologies, site-conversion functionality and improved user experiences *Drive implementation and optimization of marketing programs to increase loyalty, retention and overall sales *Work with creative department to develop an e-mail strategy that drives efficient open and click thru rates and help conceptualize an ongoing flow of content newsletters and promotions.

Qualifications: *5+ years relevant product management and e-commerce experience *Experience with web marketing and improvement tools/methods including SEO, SEM, Social Media, A/B testing, usability testing, focus groups and web analytics *Analytical, Creative with excellent verbal and written communication skills to effectively present and communicate to all levels of an organization *Staff management experience of small teams *Passion for health, internet and e-commerce

Company offers excellent salary and benefits

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[Full-time] Web Analytics Specialist at Emma Medina

2011-10-19 08:49:39

Location: United States of America
URL: http://www.integrativenutrition.com/about/jobs

Description:

Web Analytics Specialist

Wouldn\‘t it feel great to wake up each day knowing that you\‘re part of a dynamic organization that\‘s on the cutting edge of the health revolution in America? That’s what the staff at The Institute for Integrative Nutrition experiences, and you could too!

Some of the benefits you\‘ll get while working at Integrative Nutrition include:

Beautiful, centrally located modern offices with a natural work environment

Working with like-minded, health-oriented colleagues

Organic breakfast, lunch, and afternoon snacks

An office that bonds together over lunch every day!

Complimentary in-house yoga classes

Full health care benefits: health, dental, disability, vision, life

Opportunity to join staff retreats to destinations like Kripalu

Paid vacation days

Paid major holidays

401K with 4% employer contribution

Your own health coach

Monthly unlimited metro pass (or similar transit equivalent)

Biweekly chair massages

Bimonthly chiropractic adjustments

Fresh flowers on your desk

Staff concierge service

We are looking for a marketing team member with experience in digital marketing analytics and database reporting. This position includes analytics for website, PPC marketing, social media, email marketing, and lead management. You would be the perfect candidate for this position if you:

· Have 2-5 years experience in marketing analytics

· Are familiar with Google Analytics, WebTrends, Omniture, Google Adwords, Microsoft Adcenter

· Are experienced in working with data and creating extensive reports using Excel spreadsheets, charts/graphs, PowerPoint, etc.

· Familiarity with sales databases/software like Salesforce or Marketo is a plus

· Have experience in email and/or lead management analytics

· Have experience with Social Media tracking tools – Radian6, Tweetdeck, Hootsuite, etc

· Strong understanding of SEO, SEM, PPC, and email marketing

· Have experience measuring the success of web campaigns and email marketing and making recommendations

· Are passionate about technology and innovation

· Are an analytical thinker with excellent problem solving ability

· Are organized and efficient, with strong prioritization skills

· Have strong project management and time management skills

· Have excellent attention to detail

· Are familiar with the field of holistic wellness and nutrition

· Enjoy working in a dynamic and efficient team and can easily shift in a new direction

· Are driven to have the life you want and see how working at IIN will move you towards your personal goals and exceed them

· Want to become part of a team of incredible, healthy, happy people

Your responsibilities will include:

· Creating traffic reports using analytical tools, Excel and Powerpoint

· Analyzing marketing data from sales and lead management databases

· Setting up multi-channel funnels in Analytics to follow our leads

· Tracking success of email campaigns and lead management systems

· Overseeing our traffic numbers – updating staff daily on milestones

· Tracking Social Media and email marketing data

You will assist on digital marketing, including:

· Following traffic sources for our main site, blog and social media pages

· Providing strategy on how to optimize for leads in both e-mail and web

· Recommending new traffic tools

Comprehensive salary and benefits package, with full insurance coverage and 401(k). Location is in Flatiron District.

If this sounds like the kind of opportunity and challenge you\‘re up for, then we invite you to fill out a job application here .

http://www.integrativenutrition.com/about/jobs

Applications will only be accepted through the above site.

We hope to welcome you to your new job soon!

Please, no recruiters or solicitations.

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[Full-time] Director, Research and Insights at Mediative Performance

2011-09-27 13:16:40

Location:
Description:

It’s an exciting time at Mediative Performance! We are growing quickly and looking for an experienced Director, Research and Insights who wants a new opportunity to demonstrate their passion and ability in the area of Research and Analytics! We are accepting candidates in Toronto.

The Director, Research and Insights is responsible for developing the infrastructure to develop an industry-leading research and analytics practice that is responsible for reporting on industry trends, delivering actionable insights and supporting the analysis and reporting on all client campaigns. The successful candidate will play a key role in driving our business and client campaigns through the delivery of insights and recommendations derived from qualitative and quantitative data.

The responsibilities of the Director, Research and Insights include:

Design and build the web analytics practice offering clients end-to-end reporting and analysis of digital marketing campaigns.

Provide thought leadership, training and direction for the Research and Insights line of business

Develop methodologies and frameworks for the development of client reporting and dashboards through the utilization of existing tools and introducing new ones, as needed.

Oversees data analysis across all practice areas including the interpretation of results and delivery of findings to clients

Collaborates with account teams to ensure the appropriate measurements and reports are in place to assess the success of a campaign against client objectives

Establishes infrastructure for the capture, analysis and reporting on client campaigns

Leads research projects into industry trends, consumer behaviour and usability

Monitors and tracks industry news to deliver insights that will help clients proactively respond to changes and developments affecting their digital marketing efforts.

Desired Skills & Experience

University degree in statistics or quantitative sciences or equivalent

Minimum 7 years experience in research and analysis in an online environment

Minimum 3 years people management experience

Strong analytics skills with an ability to draw deep insight from both qualitative and quantitative sources

Experience with the analysis of marketing campaigns, specifically digital media

Demonstrated ability to work with a variety of web analytics tools and methodologies such as Webtrends, Omniture and Google Analytics etc as well as dashboarding and reporting tools

Demonstrated knowledge of research techniques and methodologies

Exceptional communication and presentation skills with an ability to communicate complex findings clearly and succinctly

Some of the benefits of joining our team:

Work with motivated, fun, experienced team members who are the best at what they do, in an organization experiencing exciting growth and opportunity!

Competitive compensation package including a generous bonus program

3 weeks vacation

Flex Days after one year of employment

Flexible work schedule

Benefits plan – premiums paid 100% by Mediative Performance

Other benefits like a free Costco membership, a gym subsidy and Anniversary Bonuses!

Have we caught your attention?

What to do if you are interested in this exciting opportunity. Send us your resume and a cover letter telling us how you meet the requirements for this position to careers@mediative.ca and we will see if you have what it takes to be the next “Director, Research and Insights” at Mediative Performance! We look forward to hearing from you!

While we greatly appreciate all the replies we receive, regretfully only those selected for an interview will be contacted. This position is only open to those legally entitled to work in Canada.

Company Description

Mediative is one of North America’s largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world’s most respected brands. Mediative’s best-in-class digital media strategists and experts serve national agencies and advertisers through its two divisions: YPG Ad Network and Mediative Performance. Mediative covers all print, search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company also integrates data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages Group (TSX: YLO). For more information, www.mediative.ca

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[Full-time] Looking for a Web/Graphic Designer at AlertPay

2011-09-07 21:47:22

Location:
URL: http://www.alertpay.com

Description:

About Us

A privately-owned company founded in 2004, AlertPay is a rapidly growing leader in online payment solutions. The service provides individuals and businesses with the ability to send and receive payments online without exposing their personal information.

We are looking for a Graphic Designer with a corporate aesthetic and strengths in both print and web design to join our Montreal office.

The AlertPay environment requires someone who is energetic, enthusiastic about the collective effort and excited about their role in it. You will have the opportunity to interpret requirements into functional and attractive user elements in our systems significantly affecting the online marketplace. What you work towards will affect millions of users, everyday!

As a member of the Design Team, reporting to the Design Team Lead, the Web/Graphic Designer will support the various departments with solutions for their immediate or long-term needs.

Required skills and abilities

Please provide a portfolio PDF and/or an online gallery of your best working samples. Candidates must display pleasing aesthetical qualities in all bodies of work.

We are looking for a working knowledge and experience in print and web design:

Expertise in Adobe Creative Suite 5.5 Design Premium.

Demonstrated knowledge of branding, layout, color theory and typography.

Strong working knowledge of transitional HTML, HTML5, CSS and CSS3.

Attention to user experience in web design.

Ability to multi-task, manage time and projects, and meet deadlines.

Creative, solution-oriented, and flexible with a positive attitude and a drive for excellence.

Experience editing video is an asset.

Experience creating mobile apps is an asset.

Experience with Microsoft Visual Studio is an asset.

The Web/Graphic designer will be responsible for a variety of visual tasks in web and print:

Design print collateral such as brochures, fact sheets, and ads.

Design attractive web pages with specific goals or functions.

Creating concept mocks and presenting visually-appealing, user-centric designs.

Creating and modifying high-fidelity prototypes.

Experience / Education

Bachelor’s degree or equivalent from a related program

Minimum 3 years experience in a related field

APPLY HERE: http://alertpay.jobscore.com/jobs/alertpay/graphiste-concepteur-de-sites-web-web-graphic-designer/aIB_TQQVqr36NCeJe4bk1X

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[Full-time] Senior Web Analyst at Housetrip

2011-08-31 11:08:38

Location: United Kingdom
URL: http://www.housetrip.com

Description:

HouseTrip.com is an award-winning startup that’s making hotels history. We’re Europe’s largest holiday apartment booking website, and we’re growing like crazy. Our clever guests have realised that for the price of a tiny, soulless hotel room they can have an entire house, or apartment, or castle, or boat…

We give them over 10,000 choices in hundreds of destinations across the world, many with unbiased reviews from previous guests – and the list is growing every day. Our guests love that a HouseTrip is an authentic trip, allowing them to live like the locals do. They can shop for produce at the markets and whip up a feast in their very own kitchen, or even put a load of washing on.

Plus, our guests feel secure knowing that with HouseTrip, their money is safe every step of the way. They use their credit card to pay online using our secure system, just like they would a hotel room, and they never have to worry about phantom lettings, because we’re scam free. It’s a revolution!

Job overview

The primary responsibility is to track and analyse the performance of the HouseTrip.com website, marketing efforts, third party relationships and the business as a whole, and provide actionable insights and recommendations to the relevant stakeholders.

This will include implementing and maintaining the analytical toolset; defining and monitoring KPIs; designing and implementing on-going site optimization testing and tuning; generating internal management reports; and driving the scaling and automation of business processes.

Responsibilities

1) Product optimisation Work with the Product team in optimizing the site performance and development. Be the customer experience champion and key expert in understanding pain points leading to sub optimal user interactions.

Concrete examples:

Measuring impact of product improvements

Conversion funnel tracking by marketing channel, customer segment, supply type, geography and other dimensions

Identifying conversion improvement opportunities

Track and report back on key site KPIs (Conversion/Traffic (SEO,UV)/Customer experience)

Facilitating site optimisation analysis and tests using various tools (Google Analytics/multivariate tests, session tracking)

Perform ROI analysis to support product strategy and prioritise product pipeline

Help fleshing out product developments

Be the main Google Analytics contact person

Involved in migration and updating of current tracking strings

2) Trading Work with the management team for trading analysis. Set up our Business Intelligence and be responsible for maintaining the operation and data integrity of the web analytics tools. Monitor Key Performance Indicators (KPIs) on a scheduled basis and provide actionable insights and recommendations.

Concrete examples:

Create weekly Traffic/Conversion/Performance reports for the HouseTrip team

Create stats for the weekly report to all stakeholders in HouseTrip

Data mining for a better understanding of partners and competitors

Use past booking behaviour in order to predict future booking patterns

Do trend performance analysis:
- Repeat usage / Returning users
- Growth of partner channels (warnings)

Report on Fiscal developments;
- Revenue per booking/cover
- Marketing profitability (CPA etc)
- Product development profitability

3) Marketing effectiveness The Marketing team do a lot of analysis in their work, but will need assistance with developing automated tools to enable the marketing efforts to be more efficient. Help analyse past marketing results to change or continue future marketing efforts.

Concrete examples:

Develop automated tools to enable the Performance Marketing Manager to be more efficient in their work time

Analyse campaign performance

Create ROMI (return on marketing investment) dashboards

Identify opportunities for further performance marketing exploitation

Work with team to optimize marketing efforts on Social Media, Banner ads, Partnerships, Newsletters etc.

Create statics on user behaviours and trends to be used for PR work

Required skills and experience

The ideal candidate will

have worked as an analyst within at least one E-commerce company

o have experience of working in a multinational / multilingual pan-European internet business

have had training or education in statistics, analytic techniques and methodology

have worked with several analytics tools, including Google Analytics

have an advanced knowledge of Microsoft Excel

have experience as a project manager

have a personal interest in travel

have a good understanding of website product development

have a good understanding of usability design and interaction

be ready to work in a fast-paced and highly ambitious company

demonstrate a flair for getting things done in an entrepreneurial fashion

be able to build rapport and manage projects in cross-functional teams

Required skills / education

Fluent written/spoken English (essential)

Relevant degree

Profile

Analytical Mind Strong with number crunching and analysis. Has a deep interest in analysing anything from trends to user behaviour, business cases and marketing impact.

Personal Effectiveness Takes responsibility to ensure successful results meet or exceed expectations. Always strives to work in the best way possible and will continually optimise this performance. Demonstrates a strong work ethic and committed to seeing tasks through to completion.

Relationship building Builds effective relationships through positive communication. Is an honest, trustworthy and valued team member. Actively involved in achieving team objectives.

If you want to apply, please send your CV (ref: HT/WebA) to Sandrine Inaudi, Talent Manager at recruitment@housetrip.com

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[Full-time] Requirement for Web Analytics in Top MNC at ashwini.G

2011-08-22 00:37:31

Location: India
URL: http://www.finitionsolutions.com

Description:

Location: Hyderabad

Shifts; European shifts

Should have to be strong on reporting

Assist with the creation/maintenance of monthly/quarterly/annual metrics dashboards by gathering/formatting various data sets from a variety of web analytics solutions and internal databases and reports (i.e. Unica, Omniture). Assist with the creation of custom analytic reports (i.e. Website, SEO, SEM, social media, RSS) for all global websites, campaigns/projects and external relations. Provide support for ad-hoc data gathering and reporting. Maintain technical issues and enhancements database for all data sources and websites.

II. Job Duties/ Responsibilities

Assist in creation, gathering, formatting and maintenance of Web Analytics reports:

· Assist with the creation/maintenance of monthly/quarterly/annual metrics dashboards by gathering/formatting various data sets from a variety of web analytics solutions and internal databases and reports (i.e. Unica NetInsight, Omniture Site Catalyst, Add This etc.)

· Assist with the creation of custom analytic reports (i.e. Website, SEO, SEM, social media, RSS) for all global websites, campaigns/projects and external relations

· Assist in creation and design of new reports, dashboards, and measurement methods as needed

Provide support for Ad-hoc data gathering and reporting:

· Provide support for managing multiple web analytics requests and projects

· Proactively respond to client requests for reports and analysis

· Ensure data accuracy from all sources via QA process

· Ensure client requests are delivered within a reasonable timeframe (as per KPI)

· Help clients drive core insights from the reported data

Assist in maintenance of data collection tags on all global web sites:

Assist in reviewing and testing analytics tool tagging for site changes, new site features, and marketing initiatives to ensure data quality

Assist in documenting and organizing all analytics tagging requirements

Maintain technical issues and enhancements database for all data sources

Help in auditing analytics data for accuracy on an on-going basis

Eligibility:

EDUCATION: Bachelor’s degree/ PG (MBA)

EXPERIENCE:1 to 2 years experience with web analytics tools—

send your resume to: agujarathi@finitionsolutions.com

Contact Person: Ashwini Gujarathi

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[Full-time] Digital Advertising Specialist at Cobalt, a division of ADP

2011-08-18 13:35:02

Location:
Description:

Cobalt -a division of ADP Dealer Services – seeks a Digital Advertising Specialist. This position develops and implements effective digital advertising strategies to drive consumers to the websites of assigned Cobalt customers, with the goal of generating increased targeted web traffic, and thereby increased lead generation. The Digital Advertising Specialist utilizes knowledge of pay-per-click search engine listings and display placements, employing the following optimization techniques.

keyword analysis and selection

geography campaign targeting

competitive site analysis

campaign optimization

ad copy optimization

geography targeting optimization

custom ad copy updates

optimization of landing page content

The Digital Advertising Specialist collaborates with Cobalt customers to achieve their strategic digital marketing goals. The Digital Advertising Specialist should have the ability to articulate this knowledge in a clear, professional manner via verbal and written communications to the customer and Cobalt internal teams.

KEY RESPONSIBILITIES

Become an advisor to the client and drive regular and positive contact with clients to review marketing program strategy and performance

Monitor and analyze online campaigns and make changes to improve performance metrics

Document all customer communication and optimization activity

Effectively work with other team members including Account Advocates, SEO Specialists, Technical Support Specialists and fulfillment partners

Interact professionally and confidently with Cobalt clients to provide them the best customer service possible.

Interact professionally and confidently with Cobalt Sales Executives and other Cobalt personnel

Prepare monthly performance reports for clients

Prepare internal performance reports as specified by management

Paid search performance metrics and identify areas requiring optimization

Participate in process improvement activities and initiatives

Participate in Teaming initiatives.

QUALIFICATIONS

· Minimum 2 years experience in client relationship management is required

· Minimum 2 years experience in paid search, especially with Google, Yahoo!, and MSN/Bing is preferred

· Minimum 2 years experience in consumer Internet marketing is preferred

· Experience with Windows, Excel, and MS Word required

· Bachelor’s Degree from an accredited college or university is preferred

· Experience with Windows, Excel, and MS Word required

· Bachelor’s Degree from an accredited college or university is preferred

· Demonstrated ability to maintain poise under stress and to respond quickly, logically, and patiently to questions or requests

*Please send your resume to jana_salley@adp.com

About ADP

Automatic Data Processing, Inc. is one of the largest providers of business outsourcing solutions to employers and vehicle dealerships around the world. We bring 60 years of unrivaled industry experience to the marketplace. Over 80% of the FORTUNE 500 companies and over 90% of the FORTUNE 100 companies use at least one of ADP’s services. ADP serves more than 560,000 organizations in over 60 countries, including nearly 400,000 small business clients and about approximately 26,000 vehicle dealerships. www.ADP.com

BENEFITS:A comprehensive benefit program is an important component of your total compensation. ADP focuses on continuously offering attractive benefit programs to our associates and their families.

-Offering a comprehensive benefits package starting on day one!

-Vacation, holidays, and personal days

-Tuition Reimbursement

-Employee Stock Purchase Plan

-401(k) Plan

-Employee recognition and referral bonus program

-And much more!!

ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.

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[Full-time] Fraud Prevention Analyst at AlertPay

2011-08-10 14:56:03

Location:
URL: http://www.alertpay.com

Description:

About Us

AlertPay’s ability to prevent losses and manage credit and other risks in online transactions and markets makes us a rapidly growing online payments company. The Fraud Prevention team is dedicated to spearheading AlertPay’s Anti-Fraud measures and protecting company interests. Team members need to be proactive, motivated, organized, responsible and able to work well in a fast-paced team oriented environment.

Responsibilities

Responsible for preventing ACH, credit card and exit risk as well as provide strategies for loss recovery

Analyze account history and trends to make sure all appropriate restriction/dismissal decisions are made on each account reviewed

Assist in fraud investigations including: reviewing accounts and transactions, detecting fraud patterns, and summary key findings

Responsible for approvals of merchant website reviews.

Responsible for working assigned fraud and dispute queues, emails and service requests, as well as other fraud processing items on a daily basis.

Communicate with banking and regulatory officials concerning fraudulent and or suspicious activity.

Monitors and coordinates internal policies regarding security and fraud.

Collaborates with cross-functional groups to enhance tools functionality and overall knowledge on e-commerce fraud

Provide feedback to management regarding necessary changes and updates; including policies, upgrades and policy enhancements.

Work closely with customer support team to refine processes, quality and product expansion.

Required skills and abilities

Computer literacy and strong understanding of e-commerce

Efficient and detail oriented with a commitment to ongoing learning.

Focused and well organized, with the ability to meet deadlines efficiently.

Ability to work effectively in fast-paced and high-pressure environment

Ability to work both independently and as a team member

Goal oriented with the motivation to succeed personally and professionally

Developed oral and written communication skills are a must

Understanding the dynamics of internet commerce and marketing are definite assets

Strong verbal and written communication skills with excellent use of English & French languages

Experience / Education

2-3 years experience in fraud detection, loss prevention, risk management or analysis

Experience in using Microsoft applications including Excel, Word, Access, Visio and PowerPoint

Customer communication experience (E-mail & Phone)

University/College/Technical degree in related discipline

APPLY HERE: http://alertpay.jobscore.com/jobs/alertpay/analyste-prevention-de-la-fraude-fraud-prevention-analyst/diKSD0xrer34b3eJe4bk1X

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[Full-time] Requirement for Web Analytics at Avinash Reddy Tekulapally

2011-08-08 01:52:11

Location: India
Description:

Location: Hyderabad

Shifts; European shifts

should be strong on reporting

II. Job Duties/ Responsibilities

Assist in creation, gathering, formatting and maintenance of Web Analytics reports:

· Assist with the creation of custom analytic reports (i.e. Website, SEO, SEM, social media, RSS) for all global websites, campaigns/projects and external relations

· Assist in creation and design of new reports, dashboards, and measurement methods as needed

Provide support for Ad-hoc data gathering and reporting:

· Provide support for managing multiple web analytics requests and projects

· Proactively respond to client requests for reports and analysis

· Ensure data accuracy from all sources via QA process

· Ensure client requests are delivered within a reasonable timeframe (as per KPI)

· Help clients drive core insights from the reported data

Assist in maintenance of data collection tags on all global web sites:

Assist in reviewing and testing analytics tool tagging for site changes, new site features, and marketing initiatives to ensure data quality

Assist in documenting and organizing all analytics tagging requirements

Maintain technical issues and enhancements database for all data sources

Help in auditing analytics data for accuracy on an on-going basis

EDUCATION AND EXPERIENCE

· Bachelor’s degree/ PG (MBA)

· 1 to 2 years experience with web analytics tools

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[Full-time] Web Analytics Manager at Aileen Burckhardt

2011-07-14 15:43:45

Location: United States of America
Description:

Company Profile:

As the fastest growing part of Macy\‘s Inc. business, macys.com is achieving record sales and broadening our workforce. macys.com offers the entrepreneurial culture of a web business with the stability and support of the best brand in retailing. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for substantial growth. If you\‘re interested in being a part of that growth and want to know what it\‘s really like to work at macys.com, get an inside look at http://ecommerce.macysjobs.com! Our employees have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com we are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of digital technology and omni-channel integration with the best retailing, macys.com is reaching new heights.

Overview: The Analytics Team enables and empowers the macys.com organization with analytic insight to support planning, tactical execution and optimization of the customer experience. The Web Analytics Manager combines technical knowledge of website instrumentation with strong analytical skills. The position, along with a team of two analysts, is responsible for supporting the Merchant and Marketing teams with reporting and in depth analysis of customer usage/behavior on macys.com. Additionally, this position ensures our ability to build an accurate and robust report suite by working with technology and marketing teams to tag website content and Macy\‘s content hosted on other sites.

Key Accountabilities:

Business owner for all web analytics instrumentation. This includes working closely with our Product Management team to ensure the integration of all web analytics data into the appropriate systems.

Develop process to monitor and report on current trends on the website. Communicate regularly to business stakeholders.

Responsible for Macy\‘s internet instrumentation roadmap. This includes documenting upcoming projects, status of current projects, and communicating status to marketing teams.

Support overall analytics team\‘s goal towards automating reports using a combination of external vendor provided tools and internal databases and systems.

Support the Experimentation team to help design tests that determine interaction of multiple online marketing tactics, site enhancements, and new features implemented on macys.com. This includes establishing metrics baselines, working to evaluate the success in meeting the business objectives, and reporting results to the organization.

Stay informed about, communicate, and apply new or current trends and best practices in online marketing, customer and marketing analytics, and e-commerce website design.

Fully understand the functionality, application of Web Analytics tool, using this knowledge to answer business questions and directly report findings to the business decision makers.

Manage team of two web analysts. This includes managing team\‘s workload to ensure support of the following:

Support the site merchandising team to identify opportunities for better product placement and improved navigation.

Work closely with Marketing Team to maximize search results through in depth analysis and actionable recommendations.

Act as technical advisor for measuring site enhancements and new features on macys.com.

Provide insight and actionable recommendations for improving online marketing campaigns through analysis of website usage data.

Identify opportunities for improvement in the website design, layout and navigation.

Act as administrator of Web Analytics tool, working internally to support and train others on the effective use of the tool.

Skills Summary:

BA/BS Degree in a quantitative field, business or marketing-related major preferred but not required.

6+ years of experience in web analytics.

4+ years of experience with website page tagging and report development with web analytics vendor (Coremetrics, Omniture, etc).

2+ years of experience with a/b or multi-variate website testing tool (Test and Target, Monetate, etc).

Strong analytic skills and ability to learn new concepts and software applications quickly and efficiently.

Experience working with data warehouses, including writing custom SQL queries.

Possess strong organizational and time management skills, with attention to detail.

Thorough understanding of the Internet, online shopping, web design/layout and navigation.

Highly motivated self-starter. Candidate must be comfortable working independently to achieve a successful result with minimal guidance.

Strong verbal and written communication skills and be comfortable presenting in front of a group.

Ability to make complicated ideas understandable to a broad audience.

Proficient in Microsoft Word, Excel, and PowerPoint skills.

Basic knowledge of statistics and significance testing.

Confidently handle multiple projects simultaneously and under deadlines.

Proven ability to work with cross-functional teams.

Macy\‘s is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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